In HBO’s series “Big Love” a key plot moment revolved around a Mormon endowment ceremony. HBO took special care in preparing the scene and consulting experts on LDS temple protocol. Apparently these precautions were not enough as The Church of Jesus Christ Latter-Day Saints found it disrespectful.

“Obviously, it was not our intention to do anything disrespectful to the church, but to those who may be offended, we offer our sincere apology,” HBO said in a statement today.

Jeanne Tripplehorn’s polygamy-favoring Barb is set to participate in an endowment ceremony, in which church members perform symbolic acts to prepare themselves for admittance to heaven.

On Monday, church leaders were outcrying against HBO’s depiction of their sacred ceremony. They said that even members vow not to reveal the secret traditions of the endowment ceremony to anyone.

“In approaching the dramatization of the endowment ceremony, we knew we had a responsibility to be completely accurate and to show the ceremony in the proper context and with respect,” Olsen and Scheffer said in an additional statement issued by HBO today.

“We therefore took great pains to depict the ceremony with the dignity and reverence it is due.”

Some church members are calling for a boycott. But the Church leadership isn’t concerned too much overall, they said even “extreme misrepresentations” won’t have a “long-term negative effect on the church”.